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Five simple words - use these words when a customer has a request, and you just may drive business away. In this Tripodcast Dick Ollek, CBSE tells us what those words are and why they are a sure way to lose busisness. He also shares a better approach to the request that can secure business and even drive new business.

Are you ready for the BSCAI Executive Seminar later this week in Chicago? Please be sure to come by the Tripodcast table and talk with us. We will be recording Tripodcasts and video Tripodcasts - have something to say? Come on over, we'll leave a mic on for you...