Download | Duration: 00:04:39

Do you do tradeshows? Mini tradeshows? Vendor Fairs? Have you ever felt that there were more vendors in the room than prospects? Felt like this was a terrible waste of your time? In this Tripodcast Ron Segura, President of Segura and Associates, suggests that there might be a different, and more profitable, way to look at this question...

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(Video & Audio)